i will explain the innovating definition with simple terms .. and little words in English :
Many companies are trying to get innovative without innovating definition what they mean when they use the innovating definition.
In fact, you'll be amazed at the amount of innovation teams I spoke can not express what you mean by innovating definition.
Then spend time trying to understand why their efforts seem to be ignored by their managers and stakeholders.
If you dare utter the word innovating definition in a meeting (or, if you are even more ambitious), your request for a definition of the term, is likely to be found to reach some sort of consensus is impossible.
Everyone has a personal idea of what should or should not innovation. It is often very difficult to remove these strongly held beliefs, especially if they feel a prospective innovation project program on their territory.
I've seen arguments on this issue are on the same land for so long that, sooner or later, someone almost always suggests "we need a definition, so we'll move on." There must be a mistake. Several divergent views on what we are trying to achieve in an innovation program almost always leads to a situation in which you get nothing at all.
Successful innovation teams entering a definition that allows them to see things in the broadest possible way, but it's not too threatening to the established business lines.
In my own programs that have successfully used the following: innovating definition is "anything that would not have been achieved through the usual business-ordinary process."
This innovating definition makes no volume limitation or level of innovation, which could begin. The team is free to do anything that is not already underway elsewhere.
The definition is a good balance between having the flexibility to pursue new things, and make sure that the powerful players do not feel close to the innovation agenda before it hits the
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